Trends Report

The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

Benchmarks: The Retail eCommerce Playbook

March 25th, 2019
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Brendan Witcher , Heidi Anderson

Summary

Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business professionals are making for both their store and their online businesses. The 2019 report has notable new additions to this research, including omnichannel fulfillment, digital marketing, and personalization.

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