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The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

Landscape: The Retail eCommerce Playbook

March 25, 2019

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This is the Landscape report in The Retail eCommerce Playbook For 2019.

Why Read This Report

Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business professionals are making for both their store and their online businesses. The 2019 report has notable new additions to this research, including omnichannel fulfillment, digital marketing, and personalization.

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Table of Contents

  • Retailers Report Mixed Performance In Stores And Online
  • Omnichannel Is Still A Work In Progress
  • The Digital Marketing Landscape For Retail Finally Looks Different
  • Recommendations

  • Retailers Must Enhance Omnichannel And Personalization Programs
  • Supplemental Material
  • Related Research Documents

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