Trends Tool

The State Of The US Mobile Store

Understanding The Mobile-Powered Shopping Journey

April 3rd, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by helping them find, research, and buy products not only online but in stores as well. This workbook highlights consumers’ behavior and preferences for using their mobile devices while shopping in-store as well as some best practices already executed by retailers today.

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