Data Snapshot

The State Of US TV Service Use And Switching, 2006

May 22nd, 2007
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director

Summary

The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers are actually switching their service, and what is driving their behavior?

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