Trends Report

The Things We Do For… Data

Many Apps Give You Something For Nothing — Well, Not Quite Nothing

April 18th, 2014
Gene Leganza, null
Gene Leganza
With contributors:
Leslie Owens , Emily Jedinak , Abigail Komlenic

Summary

Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the variety of data collected by means of providing free services to consumers and illustrates the data's utility for enhancing customer engagement and business-to-business (B2B) planning. Enterprise architects who understand the types of third-party data available as well as the dynamics of the data marketplace will be in key positions for engaging with business stakeholders in discussions of business capability planning.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.