Save or Share this Report

For CMO Professionals

The Three Most Important Consumer Products Of 2010

Lessons You Should Learn From The Leaders Of The Past Year

January 7, 2011

Primary author headshot


Why Read This Report

The past year has been an unusual one for the consumer tech industry. In an era when the staples of the industry — the TV set and the PC — were relatively mature and incapable of generating new growth, three innovative products came from nowhere to drive new consumer spending and alter their respective industries. But the story of these three products — the iPad, the Kindle, and Kinect for Xbox 360 — is not just a story of successful product launches. Instead, these three products have benefited from permanent changes in the way consumers interact with innovative consumer products, rewriting the rules of product strategy. If product strategists learn the lessons taught by these three benchmark products, they have a fighting chance of following in their footsteps in the decade to come.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research