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For Customer Experience Professionals

The Top Four Takeaways From SF Design Week 2018

September 18, 2018

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Why Read This Report

The 2018 SF Design Week (in July) provided a window into what top designers are working on and thinking about through 197 presentations, panels, and other activities from Airbnb, Chase, Facebook, Google, IDEO, Kaiser Permanente, Salesforce, UCSF, and many others. This report lays out the four themes Forrester believes mattered most for customer experience (CX) pros and what they mean to companies aiming to design experiences that drive growth.

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Table of Contents

  • The Top Takeaways From Leading Designers At SF Design Week 2018
  • Design Priorities Go Deep And Wide
  • Leading Designers Live In The Execution And Business Worlds
  • Leading Designers Deploy Design Systems To Help Scale
  • Leading Designers Champion Inclusive Design
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