As customer expectations continue to rise and a new generation of digital buyers enters the market, delivering compelling digital experiences requires new levels of agility. And the stakes are increasing, especially as direct-to-consumer (DTC) models and new channels like marketplaces get traction. Yet, many of the e-commerce solutions deployed today, and the teams that deployed them, are one or two generations behind. This report guides you through the toughest decisions you’ll have to make and provides lessons from your top-performing peers to help you stage a successful rollout.