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For CIOs

The Top Technologies For Your Business Technology Agenda, 2016

The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys

May 10, 2016

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Why Read This Report

Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the business technology to win, serve, and retain customers. This report identifies the top technologies for your business technology agenda, including systems of insight to understand customers and systems of engagement to win, serve, and retain them along every step of their journeys.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Customer Obsession Shapes Your Business Technology Agenda
  • Marketing, Sales, And Service Software Serves Customers
  • Systems Of Insight And Engagement Differentiate Your Business
  • Recommendations

  • Use The Customer Life Cycle To Guide Technology Investments
  • Supplemental Material
  • Related Research Documents

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