The Total Cost Of Social Listening
March 1, 2016
Why Read This Report
Social listening has proven its value in the marketing world, and monitoring social data is the status quo. But as social listening platforms advance and converge and compete with social relationship platforms, we're often asked these questions: "How much will these tools cost?" and "Where is there give and take?" B2C marketing pros must expect listening budgets to vary based on the level and complexity of their goals and find the tools to match their strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's North American Consumer Technographics® Online Benchmark Survey (Part 1), 2015, and Forrester's Q1 2015 Global Social Relationship Platform Wave™ Online Survey.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Balance Global And Local Needs With A Social Intelligence Center Of Excellence
February 17, 2017 | Samantha Ngo
How To Measure Social Programs
January 9, 2017 | Melissa Parrish
Share Community Management Beyond Marketing For Maximum Impact
November 15, 2016 | Melissa Parrish