Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

The Total Cost Of Social Listening

March 1, 2016

Playbook icon

This is the Business Case report in The Social Intelligence Playbook For 2016.

Primary author headshot

Authors

Why Read This Report

Social listening has proven its value in the marketing world, and monitoring social data is the status quo. But as social listening platforms advance and converge and compete with social relationship platforms, we're often asked these questions: "How much will these tools cost?" and "Where is there give and take?" B2C marketing pros must expect listening budgets to vary based on the level and complexity of their goals and find the tools to match their strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's North American Consumer Technographics® Online Benchmark Survey (Part 1), 2015, and Forrester's Q1 2015 Global Social Relationship Platform Wave™ Online Survey.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research