Trends Report

The US Gamer Audience Benchmark, 2008

Home Console Adoption Timing And Changes For US Adults

January 20th, 2009
Julie Ask, null
Julie Ask
With contributors:
Jay Horwitz , Seth Fowler

Summary

Product cycles for games consoles are much longer than the time between generational launches might suggest. The bulk of US regular gamers are late adopters: 16% purchased seventh-generation systems shortly after release; 45% purchased them late; and 21% bought a legacy system after the launch of the seventh generation. Although Sony has lost substantial ground in home and mobile game systems, it can and must make bold moves to secure its place for the long haul.

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