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For eBusiness & Channel Strategy Professionals

The Web Channel Has A Key Role In Cross-Selling Financial Products

September 29, 2009

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  • By Brad Strothkamp

Why Read This Report

Forrester has published a report to help financial service product executives understand and exploit opportunities to cross-sell existing customers into broader relationships. This report is also critical for eBusiness and channel strategy professionals. As the Web site evolves into the primary way in which consumers interact with their financial providers, eBusiness executives must play a key role in maximizing cross-sell.

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