Trends Report

The Windows 7 Tablet Imperative

Curated Computing Is Table Stakes For Tablets

May 27th, 2010
Sarah Rotman Epps, null
Sarah Rotman Epps
With contributors:
James McQuivey, PhD , Annie E. Corbett , Laura Wiramihardja

Summary

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At stake is nothing less than the future of the operating system (OS): For Microsoft to remain relevant to consumers, it needs to adapt its operating system to new form factors beyond the traditional PC. A Windows 7 tablet can only compete if Microsoft embraces Curated Computing by providing a simple, streamlined, guided experience for consumers, drawing on the design strengths of other Microsoft products like the Zune HD and the Kin. A Microsoft tablet that synchs with the Xbox 360 — with all the implied benefits, including the Natal interface — would be a killer hub for the digital home, enabling back-and-forth streaming of videos and games that one-ups the capabilities of the iPad and makes Microsoft relevant for the next decade.

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