Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Year Of The Internet-Connected TV

TV Manufacturers Must Be Ready For Change In The Living Room

May 14, 2009


Why Read This Report

In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all knew was coming: The TV is going to be connected to the Internet in a big way. Yahoo! announced its connected TV platform of streaming media services and TV Internet widgets, and several major TV manufacturers announced support for the platform. Our analysis of potential early-adopter segments shows that 12% of North American online adults have broadband, watch 15 or more hours of video per week, spend half or more of their video time watching on-demand content, and are attractive targets for their heavy on-demand viewing habits. Internet-enabled midtier TV models and HD content partnerships will position TV manufacturers to take advantage of the coming revolution in our living rooms.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • The Age Of The Internet-Connected TV Is Upon Us
  • Consumers Don't Know It Yet But They Want TV Widgets
  • Connected TV's Target Customers Are Male, Gen X, HDTV Owners
  • VIZIO Emerges As The Early Leader In The Race To Connect The Living Room

  • Revolutionize TV Quickly And Radically — But Make It User-Friendly
  • Supplemental Material
  • Related Research Documents