Charter Report

The 10 Core Competencies You Need To Be Future Fit

April 6th, 2021
Patrick Carroll, null
Patrick Carroll
With contributors:
Matthew Guarini , Lewis Nottonson , Peggy Dostie


You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology Survey and identified the capabilities most critical to your success. Forrester’s Q3 2020 North American Future Fit Technology Survey found that companies that are adaptive, creative, and resilient leaders deliver revenue growth at 2.7 times the industry average.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.