The 2020 COVID-19 Crisis Will Stun US Marketing

CMOs: Apply An Adaptive Approach To Manage The Downturn
May 6th, 2020
With Contributors:
Lexie Lawhon
and Rachel Birrell


The next two years will be difficult, no matter how quickly the COVID-19 crisis ends. In our most optimistic scenario, Forrester projects a 28% drop in US marketing spend — including media, services, technology, and internal headcount — by the end of 2021

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