Report

The Agency Data Platforms That Will Power Creativity At Scale

The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams
September 14th, 2021
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

The promise of data-driven creative is within reach but not yet a reality: It’s time for agencies and CMOs to take the next great “human + machine” leap.

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