The B2B Marketer's Guide To Benchmarking Customer Obsession Maturity

Use Your Benchmark Results To Lay Out Your Road Map To Becoming Customer-Obsessed
August 10th, 2017
With Contributors:
Gina Fleming
Alexander Bullock
and Kara Hartig


Becoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same place. This report includes a self-evaluation tool that helps

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.