Trends Report

The B2B Marketer's Guide To Benchmarking Customer Obsession Maturity

Use Your Benchmark Results To Lay Out Your Road Map To Becoming Customer-Obsessed

August 10th, 2017
With contributors:
Shar VanBoskirk , Caroline Robertson , Gina Fleming , Alexander Bullock , Kara Hartig


Becoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same place. This report includes a self-evaluation tool that helps B2B marketers identify operational strengths that will help, and weaknesses that might hinder, their progress toward becoming a customer-obsessed firm. It also allows marketers to benchmark their progress against peers' and outlines the next steps to take on their journey regardless of their starting point.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.