Report

The B2B Marketing Practice Is Halfway To Awesome

September 17th, 2018
With Contributors:
Jacob Basseches
and Kara Hartig

Summary

Forrester introduced the term lead-to-revenue marketing (L2RM) in 2010 to describe a customer-centric business system for marketers whose offerings mandate a long, complex, or highly considered buying process. In 2018, we surveyed B2B marketers with quest

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