Report

The B2B Consumer Grows Up

Marketers Need To Adapt Now Or Get Left Behind
March 2nd, 2020
With Contributors:
Miriam ElKorchi
and Kara Hartig

Summary

More and more B2B buyers are acting like consumers every day. A combination of digital consumers' native and learned behaviors is driving this change — and having a dramatic impact on every phase of the B2B customer lifecycle. To meet the needs of these m

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