The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises

A Marketer's Guide To The Age Of The Customer
January 27th, 2016
With Contributors:
Michelle Moorehead
Ryan Trafton
Kara Hartig
and Anna Berman


Forrester's customer life cycle provides a better model for modern marketing, as it places the customer at the center of the effort and forces marketing to plan messages and actions that it bases on the customer's view of the brand, not the other way arou

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