The Digital Transformation Of Video Advertising Arrives

Addressable And Advanced TV Buying Hits The Inflection Point
May 16th, 2018
Caitlin Wall
and Peggy Dostie


Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of data-driven TV-planning techniques such as addressable and advance

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