Report

The Fight Between Apps And Websites Is Futile; You Need Both

A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
March 11th, 2016
With
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs, sometimes for the same customer. Most companies should offer di

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