Best Practice Report

The Forrester Digital Experience Review™: US Streaming Media Apps, Q3 2020

The Streaming Wars Bring Experience Improvement

September 14th, 2020
With contributors:
Emily Collins , Senem Guler Biyikli , Madeline King , Chahiti Asarpota , Christine Turley

Summary

Every major traditional television network has launched streaming services to feed growing consumer consumption of this new video viewing option. To gauge how effective and easy different streaming apps are for viewers, we evaluated the services of seven US media companies on the Amazon Fire Stick platform. This report lays out where these companies excel, where they fall short, and what digital business strategy, media, and customer experience (CX) executives can learn from them.

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