The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018

Life Insurance Websites Reflect Sales Models — Not Customer Goals
April 10th, 2018
With Contributors:
Benjamin Ensor
August du Pont
and Piers Conway


Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys. To see how helpful and easy to use digital sales features

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