Report

The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

April 5th, 2018
With Contributors:
David Novitzky
and Christine Turley

Summary

Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and marketers are embracing omnichannel advertising to create

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