Report

The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

Tools and Technology: The Omnichannel Advertising Playbook
July 30th, 2020
+2
With Contributors:
Luca Russo
and Christine Turley

Summary

Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is evolving, and external forces such as data deprecation are

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