The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2020

Tools And Technology: The B2B Marketing Playbook
October 29th, 2020
With Contributors:
Mary Shea, PhD
Jennifer Zhang
and Kara Hartig


B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester

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