Wave Report

The Forrester Wave™: Content Marketing Platforms, Q2 2015

The Nine Providers That Matter Most And How They Stack Up

June 30th, 2015
RS
Ryan Skinner
With contributors:
Luca Paderni , Kasia Madej

Summary

Marketing teams turn to specialist software to manage a tremendous velocity of content production, approval, and publication; these specialist offerings are what Forrester calls content marketing platforms (CMPs). To provide marketers with the best advice on CMPs, Forrester completed a Forrester Wave™ analysis of the leading providers. Our 60-criteria evaluation identified the nine most significant software providers — Contently, DivvyHQ, Kapost, NewsCred, Oracle, Percolate, PublishThis, RebelMouse, and Skyword — and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketing professionals select the right partner for their content marketing platforms.

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