Wave Report

The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021

The 10 Providers That Matter Most And How They Stack Up

May 26th, 2021
With contributors:
Rusty Warner , Frederic Giron , Nancy Lin , Bill Nagel


In our 36-criterion evaluation of cross-channel campaign management (CCCM) providers in Asia Pacific (APAC), we identified the 10 most significant ones — Adobe, Capillary Technologies, Cheetah Digital, Convertlab, Insider, MoEngage, Oracle, Salesforce, SAP, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals in APAC select the right one for their needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.