How To Effectively Pilot A Demand Initiative

A pilot program tests a proposed change in a relatively small, controlled environment before introducing that change more broadly. A pilot allows an organization to prove or disprove a hypothesis or understand what needs to be changed before a full-scale implementation. Applying lessons from a pilot program increases an organization’s chances of success when a new process or technology is implemented or when resources are added on a larger scale. However, pilots waste time and divert critical resources if they are poorly planned or applied to business problems that are too small to justify them. In this report, we outline a process for effectively piloting proposed demand initiatives.