Report

The Forrester Wave™: Data Management Platforms, Q2 2017

Marketers Have A Choice: Stay Tactical Or Think Long Term
June 1st, 2017
With
Arleen Chien
and Laura Glazer

Summary

In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored th

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