The Forrester Wave™: Data Management Platforms, Q2 2019

The Seven Providers That Matter Most And How They Stack Up
June 13th, 2019
With Contributors:
Fatemeh Khatibloo
David Novitzky
and Christine Turley


In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and researched, analyzed, and scored them. This report shows how each p

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