Wave Report

The Forrester Wave™: Experience Optimization Platforms, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20th, 2018
James McCormick, null
James McCormick
Emily Miller, null
Emily Miller
With contributors:
Gene Leganza , Robert Perdoni


In our 24-criterion evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.