Vision Report

The Future Of Your Business Depends On Emerging Technology

Use Forrester’s LIFT Framework To Drive Real Differentiation

November 16th, 2018
With contributors:
Bobby Cameron , Matthew Guarini , James Staten , Nigel Fenwick , Nate Meneer , Christian Austin , Annika Gunderson , Patrick Carroll

Summary

Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced firms approach emerging technology opportunities in a very different way, which enables them to provide better customer and employee experiences and grow and innovate business models. CIOs should read this report to understand how to differentiate with emerging technology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.