Decision Tool

The Impact Of Mobile Devices On US Retail

ForecastView Document

January 5th, 2015
SW
Susan Wu

Summary

Mobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in October 2014, discusses the growth of eCommerce and its impact on mobile devices. It will help you to understand: 1) how mobile is enabling a shift in buying behavior; 2) if mobile is cannibalizing or enabling Commerce; and 3) which industries or products are driving eCommerce and mCommerce growth.

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