Trends Report

The Insights-Driven Business

Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

July 27th, 2016
James McCormick, null
James McCormick
With contributors:
Sharyn Leaver , Srividya Sridharan , Elizabeth Cullen , Carlton A. Doty , Holger Kisker, Ph.D. , Gene Leganza


A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By capturing more and better data and continuously developing and implementing insights about what drives their business, they run faster and fleeter than you. Customer insight (CI) pros must help their firms learn to do what insights-driven businesses do; this report explains how.

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