Trends Report

The Mobile Technology Firms Use For Consumers: 2014

March 19th, 2015
With contributors:
Carrie Johnson , Laura Naparstek

Summary

The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014. Consumers are increasingly using their devices to access products and services online, so building mobile services is no longer a luxury — it's a must-have. For this report, Forrester asked eBusiness professionals in North America, Europe, and Asia Pacific about how they build mobile services to gain insight into management's take on mobile, the level of funding available for building mobile services, what priority they give to native apps for smartphones and tablets, and how extensive the use responsive web design is. This report will help eBusiness professionals benchmark themselves against their digital peers in all of these aspects of mobile services.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.