Trends Report

The New Commerce Revolution: Off With Their Heads (Or Not!)

A Loosely Coupled API-Based Architecture Makes It All Possible

August 13th, 2019
With contributors:
George Lawrie , Allen Bonde , Mike Chirokas , Mark Grannan , Emma Huff , Peter Harrison


If you’re not fluent in headless commerce at this point, you’re in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how to harness the power of APIs to keep pace with customer expectations and drive digital differentiation. This report provides digital leaders with a Rosetta stone to translate the jargon and determine how quickly they should join the revolution, and shares examples of experiences enabled by embracing the spirit of this new approach to commerce.

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