Report

The New Messaging Mandate

Introducing Customer-Focused Integrated Messaging
August 8th, 2012
With Contributors:
Robert Brosnan
Ari Osur
and Elizabeth Komar

Summary

This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why? Because direct messaging options have proliferated to i

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