The New Messaging Mandate

Introducing Customer-Focused Integrated Messaging
August 8th, 2012
With Contributors:
Robert Brosnan
Ari Osur
and Elizabeth Komar


This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why? Because direct messaging options have proliferated to i

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.