The Perspective Problem In The Customer Lifecycle

Your Company Undermines Profits By Misprioritizing Lifecycle Phases — Help It Stop
August 28th, 2017
With Contributors:
Faith Adams
and Gabriella Zoia


This report explains how customer experience (CX) professionals should recast the customer lifecycle to help align investment with strategy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.