Report

The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints
February 6th, 2012
With
Jennifer Peterson
Andrew McInnes
and Samantha Jaddou

Summary

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you can't afford to be everywhere. To help companies invest with insight,

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.