Trends Report

The State Of Digital Business, 2015 To 2020

By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

November 2nd, 2015
With contributors:
Pascal Matzke , Sucharita Kodali , Martin Gill , Charlotte Wang , Rachael Klehm , Karen Traikovich

Summary

This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the customer. CIOs should read this report to understand how executives believe digital disruption will affect their business and how prepared their companies are to transform toward digital business.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.