Trends Report

The State Of Digital Experience Delivery, 2015

April 9th, 2015
With contributors:
Ted Schadler , Danielle Jessee

Summary

Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for the coming 12 months. We found that organizations struggle to manage hundreds of digital properties, with complex challenges like modernizing and integrating disparate technologies, dividing roles and responsibilities among many stakeholders, and finding the staff and skills they need to succeed. This report dives into Forrester's Q1 2015 Digital Experience Delivery Online Survey to help application development and delivery professionals understand the challenges organizations face in delivering digital customer experiences and their priorities for the next 12 months.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.