Trends Report

The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

March 2nd, 2015
With contributors:
Carrie Johnson , Laura Naparstek


Forrester partners with, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest survey also incorporates benchmarks and insights about the mobile performance and investment levels of retailers. eBusiness executives in retail will find these benchmarks effective in guiding their road maps. Overall, the retailers we surveyed continue to grow rapidly and improve their online business performance. While metrics such as conversion rates are improving, retailers report that they grapple with expenses such as fulfillment and returns. On the mobile front, retailers are seeing tremendous growth in their mobile revenue, but many are choosing to forego the large investments that apps require.

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