Report

The Three C's Of Shadow Channel Recruitment

Develop And Exercise Ideal Partner Profiles To Engage The Partners You Now Need
September 26th, 2018
With
Jacob Basseches
and Kara Hartig

Summary

In our report "Death Of The Traditional IT Channel," Forrester defined new types of hyperspecialized shadow channels that successfully sell to the new B2B buyer. B2B channel and marketing leaders recognize that new influencers affect their customers' buyi

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