Report

The Top Emerging Technologies For B2C Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6th, 2017
With contributors:
Steven Casey, Stephanie Liu, Carlton Doty, Kara Hartig

Summary

New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.