Trends Report

The Top Retail Technologies To Watch In 2017

NRF's Big Show Reveals What Is Hot Versus Hype

March 8th, 2017
With contributors:
Fiona Swerdlow , Julie Ask , James McQuivey, PhD , Michele Goetz , Michelle Beeson , Claudia Tajima , Michael Facemire , Brendan Miller , Laura Naparstek , Meredith Cain

Summary

Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and unrecoverable costs. We interviewed more than 80 industry pros across a mix of 40 vendor and retailer companies at the 2017 NRF Big Show to hear their calls on key tech investments for 2017. Their advice: Focus on tech that creates personal customer connections, reduces pain points along the shopper's journey, and optimizes operational efficiencies.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.