Summary
In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This annual report gives digital professionals insights into technologies and initiatives that retailers are — and aren't — prioritizing. The 2020 report has notable new additions that include a dozen new initiatives for a total of 30 technologies evaluated. We conducted this research before the advent of the COVID-19 pandemic lockdowns that started in the US in early to mid-March.
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