Summary
Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook for the tech markets in the eight largest countries (or in the case of Benelux, collection of countries); assesses each country's level of spending on the business technology (BT) that firms use for winning, serving, and retaining customers; and identifies risk factors in the outlook. This helps CIOs and their business partners plan tech budgets that are appropriate for the environment they will face in 2018.
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