Trends Report

There's No Personalization Without Content Intelligence

Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

October 25th, 2019
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Nick Barber, null
Nick Barber
With contributors:
Allen Bonde , Emma Huff

Summary

Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as they lack streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers. This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.

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