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For eBusiness & Channel Strategy Professionals

There's No Personalization Without Content Intelligence

Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

October 25, 2019


Why Read This Report

Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as they lack streamlined content management processes, content intelligence, and systems that determine the best content assets to serve up to customers. This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.

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Table of Contents

  • Customers Are Telling Brands: Tailor Our Experiences Everywhere!
  • Great Personalization Relies On All Flavors Of Intelligence
  • Think Context: Focus On Cross-Team Collaboration To Fill Gaps
  • Recommendations

  • Take These Steps To Create More Personalization-Ready Content
  • Supplemental Material
  • Related Research Documents

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